How to Successfully Market Data in the Music Industry

by Alexander Stensby Source: General Assembly Utilizing your Findings When a data panel is held at a music industry convention, the common findings are: 1.) Music marketers are inundated with data in the age of social networks and streaming services, and 2.) The problem isn’t collecting the data, but making sense of it. Music industry… Continue reading How to Successfully Market Data in the Music Industry

Using Data Analysis to Innovate Music Marketing

by Alexander Stensby Source: Skylab Music Group What Works, What Doesn’t? The innovation of information technology has significantly changed the way marketers conduct business and in the manner that they analyze data. This is no different for the music marketing industry. There is no playbook with one correct scheme, which can make things difficult in… Continue reading Using Data Analysis to Innovate Music Marketing

Creating a Successful Image as an Independent Music Artist in Modern Music

Creating a Successful Image as an Independent Music Artist in Modern Music by Alexander B. Stensby So, Who is StensBeats? “In today’s modern world…” or “In today’s contemporary digital landscape…” is probably how most informative, structured, “heart-rending” articles begin. This one is quite different. As they say on the Real World, “It’s time to stop… Continue reading Creating a Successful Image as an Independent Music Artist in Modern Music

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