Face the Music

by Alexander Stensby  The State of Music Listeners and Accessibility to Content  The variety of media available today, specifically music, and the accessibility of content to customers now is bigger than ever. On a variety of platforms, you are able to listen to music at any time, wherever. Distribution and inventiveness have expanded, allowing for… Continue reading Face the Music

The Importance of Marketing Research in the Music Industry

By Alexander Stensby It’s difficult to project the direction of the music business in this continuously changing environment. What a modern musician must endure in order to connect with a relevant, adaptable audience is very challenging in a somewhat turbulent music market. However, the tools available in today’s industrial landscape could benefit music marketers and help… Continue reading The Importance of Marketing Research in the Music Industry

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