Exploring the Digital Marketplace

A Conversation with VP of Marketing for Betterfly, Fernando Barretto This past week, I had the absolute pleasure of sitting down and chopping it up with marketing professional, Fernando Barretto. He has had an illustrious career working in various departments of marketing, branding, and content creation. This has led him to his current and new… Continue reading Exploring the Digital Marketplace

Managing Expectations in Music

by Alexander B. Stensby In the business of hip hop music, controlling expectations is essential to guaranteeing consumer satisfaction. Here, clients consist of rap music producers, other industry experts, and artists themselves (hip hop artists, singers, and rappers). Artists must to be well aware of what is expected of them by their record label in terms of marketing assistance,… Continue reading Managing Expectations in Music

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