You know the saying communication rules the nation, and it is no different in content marketing, specifically in music. In order to keep a loyal fanbase, artists and record labels create intriguing content to help sustain the attention of their audience. Artists like Jason Derulo use social media tactics such as Tik Tok videos to create viral, humorous content. This ensures branding themselves as just humble human beings relatable to us.
When you see an artist hosting a live feed on their social media such as Instagram or Facebook, this gives the consumer face-to-face contact with an artist where they could ask questions regarding the music, the persons life, interests, hobbies, etc. What does all this convert to, hopefully? A financial support by the consumer whether it be downloading your album, buying concert tickets to one of your shows, or purchasing merch such as shirts, hats, and so on.
Communication is imperative to a content marketing model because it acts as market research in a way for a record label and marketers for music artists to come up with tangible and realistic goals that will help shape a beneficial marketing campaign. Documenting your day-to-day work and fine tweaking your strategy and plan rests heavily on content marketing for you to audit your existing content to better shape your business/work for the future.