The Use of Effective Research Data for Music Marketers

by Alex Stensby


Make Music Marketing More Manageable

The surplus of information in the age of digital media has been both overwhelming as well as tremendously effective for marketing. There are many examples of how and why research data can help music marketers excel. Think about this: every time you log into the internet, everything you are doing is being documented. Your searches on Google or your preferable search engine (if you use Bing, I feel sorry for your choices), the location of your IP address, and other contributing factors are all on record for people like me who will use these to my benefit for collecting more efficient data.


How Research Data Helps

Let’s take a look at Pandora, the music streaming service that was the first of its kind, which became precisely popular in 2009-2010. Pandora keeps an archive of their user’s preferences with recommended songs they believe the listener will enjoy. This is an example of effective research data to make the consumer experience much more efficient. If you enjoy listening to old timey classical jazz pop music such as Frank Sinatra, Pandora will then use its algorithm to find similar artists such as Michael Bublé or Louis Armstrong.


Big Data Breeds Big Business

When it comes down to the cliché “Knowledge is Power”, this is precisely what research data is doing for music marketing. Conducting surveys as well as study groups, etc. will help narrow down your target market and help push your marketing efforts to a more fruitful plane. I believe that the more you know, the more you grow.

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